Marketing Analytics

Marketing Analytics

We use an integrated advanced analytical approach which helps marketers to improve their marketing effectiveness and increase ROI. Our sophisticated approach integrates data and an understanding of the underlying information in the data using an innovative analytical solution that allows us to determine the best value propositions and improve ROI.

  • Measure how marketing efforts are performing
  • Identify the gap in the marketing efforts and adjust them accordingly
  • Maintain and monitor campaigns
  • Measurement of ROI capability at different levels
  • Forecast future results
  • Identify effective channels for marketing
  • Identify potential target audiences
  • Build cross-channel synergies

Case Studies

Marketing Case Study

Creation of a Product Recommendation Engine using Predictive Analytics helped a leading CPG industry company increase sales by selling the right product to the right stores with an incremental lift of 400% in product penetration

Scientific method of recommendation using predictive analytics and development of a product recommendation engine to help cross-sell / up-sell within a limited time frame

Next Steps

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